Fixpag, a fintech from the Colafix group, offers financial solutions for small and medium-sized businesses in the construction sector, featuring flexible negotiations, reduced fees, simple service, and the FixMais cashback program.
To convey solidity and trust, the visual identity uses strong colors like red and yellow, along with a custom geometric typography with sharp cuts that evoke volume and robustness. These elements inspired graphic designs symbolizing concrete structures, reinforcing the ideas of construction and growth.
The result is a strong yet approachable brand that invites consumers to learn more and build a prosperous future.
The strategy was created by Chiela&Co.
