Brazil with an S - Visual Identity
Problem
Brazil with an S is a non-profit project that connects volunteer teachers with children and teenagers from Brazilian public schools to teach English through free online classes focused on conversation practice. To strengthen this connection with students, the project needed a visual identity capable of bringing learning closer to a younger audience, making English feel more accessible, welcoming, and less intimidating.
Solution
The visual identity was built around one of the biggest barriers to learning English: the fear of making mistakes. From this insight, the project started to embrace mistakes as an essential part of growth, using visual references to scribbles, corrections, and new attempts as symbols of practice and learning. The identity also draws inspiration from the Brazilian flag and the vibrant energy of Brazilian culture, creating an optimistic and approachable visual language. The result is a bold identity strongly driven by illustration and vibrant colors, communicating with children and teenagers in a light, playful, and spontaneous way.
