Nescafé Farroupilha
I had the pleasure of developing a series of Nescafé special-edition cans celebrating Semana Farroupilha while working at FutureBrand São Paulo, created to honor Gaúcho culture in September, when the Day of the Gaúcho is celebrated in southern Brazil. As a Gaúcho myself, this project is especially meaningful to me. Gaúcho traditionalism is a cultural identity shaped by the historical blending of European and Indigenous influences across the pampas region spanning Brazil, Uruguay, and Argentina. The packaging highlights iconic symbols of Gaúcho culture, aiming to create a strong cultural connection with the audience while celebrating the traditions of southern Brazil.
